Web and social media specialist

About this opportunity

We are seeking a highly creative and results-driven Web and Social Media Specialist to oversee our client's digital presence. The successful candidate will be responsible for managing the company website, creating compelling visual and written content, operating drone equipment for aerial photography and videography, and managing all social media platforms to increase brand visibility, engagement, and online growth. This role requires a tech-savvy individual with excellent digital marketing skills, creativity, and the ability to execute effective online strategies that drive measurable results. Key Responsibilities  Design, update, and maintain the company website to ensure optimal performance and user experience.  Manage website content, including text, images, videos, and other digital assets.  Develop and execute social media strategies across platforms such as Facebook, Instagram, TikTok, LinkedIn, X (Twitter), and YouTube.  Create engaging content through photography, videography, graphic design, and copywriting.  Capture and edit high-quality drone photos and videos for marketing and promotional purposes.  Plan, schedule, and publish social media content using content calendars.  Monitor social media performance and implement strategies to increase followers, engagement, and brand awareness.  Execute digital marketing campaigns, including paid social media advertising where applicable.  Monitor website and social media analytics and prepare performance reports with actionable recommendations.  Ensure consistent brand identity across all digital platforms.  Stay updated with emerging digital marketing trends, tools, and technologies.  Troubleshoot basic website and digital platform issues and liaise with external vendors when necessary. Qualifications  Bachelor's Degree in Marketing, Information Technology, Computer Science, Multimedia, Digital Marketing, Communications, or a related field.  Professional certifications in Digital Marketing, Web Design, Graphic Design, or Social Media Marketing will be an added advantage.  Valid drone operation certification or demonstrated experience operating drones is highly desirable.  Proficiency in website management platforms such as WordPress, Wix, Shopify, or similar Content Management Systems (CMS).  Strong knowledge of Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), CapCut, or similar creative tools.  Good understanding of SEO, Google Analytics, Meta Business Suite, and social media management tools. Preferred Experience (Mid-Level)  Minimum of 3–5 years of proven experience managing websites and social media platforms.  Demonstrated success in growing social media followers and improving engagement.  Experience creating professional marketing content, including photography and video production.  Hands-on experience operating drones for commercial or promotional content creation.  Experience managing multiple digital platforms simultaneously.  Strong understanding of digital marketing strategies and online advertising.  Ability to work independently, manage multiple projects, and meet deadlines.  A strong portfolio showcasing previous website projects, social media campaigns, photography, videography, and creative content will be required. Skills & Competencies  Excellent communication and interpersonal skills.  Strong creativity and attention to detail.  Analytical mindset with the ability to interpret digital performance metrics.  Excellent organizational and time-management skills.  Problem-solving and critical thinking abilities.  Strong IT proficiency and adaptability to new technologies. Location Accra, Ghana Hiring Timeline Urgent Recruitment – Qualified candidates are encouraged to apply as soon as possible. Shortlisted applicants will be contacted on a rolling basis.

Responsibilities

• Design, update, and maintain the company website to ensure optimal performance and user experience.
• Manage website content, including text, images, videos, and other digital assets.
• Develop and execute social media strategies across platforms such as Facebook, Instagram, TikTok, LinkedIn, X (Twitter), and YouTube.
• Plan, schedule, and publish social media content using content calendars.
• Execute digital marketing campaigns, including paid social media advertising where applicable.
• Ensure consistent brand identity across all digital platforms.

Requirements

• Bachelor's Degree in Marketing, Information Technology, Computer Science, Multimedia, Digital Marketing, Communications, or a related field.
• Professional certifications in Digital Marketing, Web Design, Graphic Design, or Social Media Marketing will be an added advantage.
• Valid drone operation certification or demonstrated experience operating drones is highly desirable.
• Strong knowledge of Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), CapCut, or similar creative tools.
• Proficiency in website management platforms such as WordPress, Wix, Shopify, or similar Content Management Systems (CMS).

Skills

• Excellent communication and interpersonal skills.
• Strong creativity and attention to detail.
• Analytical mindset with the ability to interpret d
• Strong IT proficiency and adaptability to new tech
• Problem-solving and critical thinking abilities.