Agribusiness Sales & Business Development Officer

About this opportunity

JOB DESCRIPTION Agribusiness Sales & Business Development Officer Industry: Agriculture / Agribusiness Employment Type: Full-Time Work Mode: Onsite / Field-Based as required Salary:GHS 2,500 – GHS 3,000 per month Experience: 2–4 years Reports To:Business Owner Job Summary We are seeking an experienced, target-driven, and customer-focused Agribusiness Sales & Business Development Officer to drive sales, develop new business opportunities, and strengthen relationships with customers and business partners. The successful candidate will be responsible for generating new leads, converting prospects into customers, managing existing client relationships, promoting agricultural products/services, and identifying opportunities to expand the company's market presence. The ideal candidate should have practical experience in sales and business development, preferably within the agriculture, agribusiness, agro-inputs, food production, farming, or related sectors. Key Responsibilities 1. Sales & Business Development • Develop and implement strategies to achieve monthly and quarterly sales targets. • Identify and pursue new customers, markets, distributors, retailers, farmers, institutions, and corporate clients. • Generate leads through cold calling, referrals, networking, social media, field visits, exhibitions, and industry events. • Convert qualified leads into paying customers through effective presentations, follow-ups, negotiations, and relationship management. • Prepare quotations, proposals, and product presentations for prospective clients. • Negotiate sales within approved company pricing and policies. • Develop and maintain a healthy sales pipeline and provide regular updates to management. • Identify opportunities to introduce existing products/services to new markets. • Build strategic partnerships with agro-dealers, distributors, farmers, businesses, institutions, and other relevant stakeholders. 2. Customer Service & Relationship Management • Serve as a key point of contact for customers and respond promptly to enquiries. • Understand customers' needs and recommend appropriate agricultural products or services. • Provide accurate information regarding products, pricing, availability, delivery, and services. • Follow up with customers before and after sales to ensure satisfaction. • Build long-term relationships that encourage repeat purchases and customer referrals. • Handle customer complaints professionally and work with relevant departments to resolve issues. • Maintain accurate customer records and document all relevant interactions. 3. Market Development • Research the agriculture market to identify emerging customer needs and business opportunities. • Monitor competitors, pricing, market trends, and customer preferences. • Identify underserved markets and recommend strategies for market expansion. • Conduct field visits to meet prospective and existing customers. • Represent the company at agricultural fairs, exhibitions, networking events, and business meetings. • Provide management with regular feedback on market conditions and customer demands. 4. Marketing & Product Promotion • Promote the company's agricultural products and services through appropriate sales and marketing channels. • Support digital marketing activities through WhatsApp, Facebook, Instagram, TikTok, email, and other platforms. • Assist in developing promotional campaigns and sales materials. • Organize or participate in product demonstrations and customer education activities. • Communicate product benefits and value propositions effectively to potential customers. 5. Sales Reporting & Administration • Maintain accurate records of leads, prospects, customers, sales, quotations, and follow-ups. • Prepare weekly and monthly sales reports for management. • Track sales performance against set targets. • Maintain an updated customer and prospect database. • Follow up on outstanding payments where required. • Provide management with recommendations based on sales and market data. Requirements & Qualifications • 2–4 years of proven experience in Sales, Business Development, Customer Relationship Management, or a similar commercial role. • Previous experience in Agriculture, Agribusiness, Agro-inputs, Farming, Food Production, Agricultural Trading, or a related industry is strongly preferred. • Diploma, HND, or Bachelor's degree in Agriculture, Agribusiness, Marketing, Sales, Business Administration, or a related field. • Demonstrated ability to meet and exceed sales targets. • Proven experience in lead generation, prospecting, negotiation, and closing sales. • Strong understanding of customer relationship management and business development processes. • Excellent verbal and written communication skills. • Strong negotiation, presentation, and interpersonal skills. • Ability to confidently communicate with farmers, business owners, corporate clients, distributors, and other stakeholders. • Good knowledge of Microsoft Office and digital

Responsibilities

• Sales & Business Development
• Develop and implement strategies to achieve monthly and quarterly sales targets.
• Identify and pursue new customers, markets, distributors, retailers, farmers, institutions, and corporate clients.
• Generate leads through cold calling, referrals, networking, social media, field visits, exhibitions, and industry events.
• Convert qualified leads into paying customers through effective presentations, follow-ups, negotiations, and relationship management.
• Prepare quotations, proposals, and product presentations for prospective clients.
• Negotiate sales within approved company pricing and policies.
• Develop and maintain a healthy sales pipeline and provide regular updates to management.
• Identify opportunities to introduce existing products/services to new markets.
• Build strategic partnerships with agro-dealers, distributors, farmers, businesses, institutions, and other relevant stakeholders.

Requirements

• Sales & Business Development
• Develop and implement strategies to achieve monthly and quarterly sales targets.
• Identify and pursue new customers, markets, distributors, retailers, farmers, institutions, and corporate clients.
• Generate leads through cold calling, referrals, networking, social media, field visits, exhibitions, and industry events.
• Convert qualified leads into paying customers through effective presentations, follow-ups, negotiations, and relationship management.
• Prepare quotations, proposals, and product presentations for prospective clients.
• Negotiate sales within approved company pricing and policies.
• Develop and maintain a healthy sales pipeline and provide regular updates to management.
• Identify opportunities to introduce existing products/services to new markets.
• Build strategic partnerships with agro-dealers, distributors, farmers, businesses, institutions, and other relevant stakeholders.

Skills

• Git